McDonald's Marketing Plan Essay Example | Topics and Well Written Essays - 1750 words

McDonald's Marketing Plan - Essay Example The researcher states that political factors are usually beyond the control of the organization. A business needs to prepare for the changes that might occur and take the necessary action required to remedy the situation. For example, some parts of the Middle East are unstable and McDonald being from Britain should be careful of what they say since it could hurt their business. Economic factors can affect the performance of the business. For example, the recent economic recession that led to the closure of multiple businesses and the laying off countless personnel. McDonald should put measures in place to shield itself from any future problems that might occur. Social factors can relate to the cultures, values, and beliefs of the society. It consists of the population’s demographics, which include size, gender, ethnicity, and education. It helps McDonald target their business services and products. McDonald Company embodies a broad spectrum of services, so it allows useful inf ormation to them. Developments in the technology world can affect business performance in both negative and positive ways. For example, the internet and consumer behaviors have changed towards the internet; this has negatively affected McDonald because there has been as a decrease in sales in their book section. It is because e-commerce has taken business away. However, the launch of online shopping has enabled McDonald`s to expand rapidly since all their products in one place, and it has become easy to navigate. It will be beneficial to McDonald`s because people in Europe love to shop, and a one-stop shop will be a crowd puller.